The Undergraduate Program of Business Administration began at NTNU in August 2009, its educational principle being to nurture professional leadership and administrative talent with international perspectives. In August 2015, it changed the name into “Department of Business Administration”

In order to promote cross-territory integration and provide students with more flexible selections, this program breaks through departmental separation to integrate resources from the entire College of Management and provide students with diversified learning in the professional realm of management. After students complete basic management courses, they then decide their major. This course also actively promote cross-specialization academic research and practical implementation plans. Through close cooperation with the business world, instructional and research focus will be integrated with industrial needs, to further increase the competitiveness of students.