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Computer Industry Tycoon Shares His Experiences with Students

<p><font face="Arial">By Chen Wei-yang<br /> Campus Reporter</font></p> <p><font face="Arial">President of Intellectual Development Soft Capital Corp. (智融集團) and&nbsp;founder of ACER, Stan Shih (施振榮) emphasized the importance of &ldquo;knowledge economy&rdquo; and &ldquo;brand name marketing&rdquo; while he shared his experiences with students at the International Lecture Hall today.</font></p> <p><font face="Arial">&quot;'Knowledge economy' will be the main stream for the 21st century,&rdquo; Shih said.</font></p> <p><font face="Arial">Shih elaborated the term &ldquo;knowledge economy&rdquo; and &ldquo;brand name marketing.&rdquo;</font></p> <p><font face="Arial">He explained that &ldquo;knowledge economy&rdquo; is to take advantage of &ldquo;invisible property,&rdquo; creativity and innovation for example, as instruments to make profits.&nbsp; More &ldquo;invisible property&rdquo; also means more promotion of certain brand names because the quality will be improved at the same time.</font></p> <p>&quot;<font face="Arial">To make all these happen, the crucial key would be the education,&rdquo; Shih said.&nbsp; &ldquo;These two theories rely on quality human resources and only quality education could make that happen.&rdquo;</font></p> <p><font face="Arial">Shih mentioned that there is not enough &ldquo;brand name marketing&rdquo; for local industries and that is also the reason why most Taiwan&rsquo;s brand names would experience difficulties when these companies are trying to elevate themselves as international brand names.</font></p> <p><font face="Arial">&quot;A good product means the combination of innovation, creativity, manufacturing and marketing,&rdquo; Shih said.</font></p> <p><font face="Arial">Dean for the arts department Su Hsien-fa (蘇憲法) said that Shih&rsquo;s speech would be a good chance for the audiences to brainstorm.</font></p> <p><font face="Arial">&quot;Know this, he (Shih) usually speaks to CEOs, not students.&nbsp; As a result, it was a good chance for students to realize what he really has in mind,&rdquo; Su said.</font></p> <p><font face="Arial"><br /> </font>&nbsp;</p>