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Aboriginal Products Packaged for New Business Opportunities

Cultural and Creative Industry has brought a new life into the traditional culture of the aboriginals. 40 students from the Graduate Institute of Design, NTNU made a trip to Qehuy and Ksunu tribes situated along the Northern Cross-Island Railway. Qehuy and Ksunu are two Atayal tribes that have magnificent natural resources and scenery. However, they are not as well known to the world as other aboriginal villages. Design students take inspiration from these tribes, planning, packaging and marketing their aboriginal features in a culturally value-added approach, and developed new products that possess both practical and collection values.