Department of Business Administration

College of Education College of Liberal Arts College of Science College of Arts College of Technology and Engineering College of Sports & Recreation College of International Studies and Social Sciences College of Music College of Management College of Industry Academia Innovation Centers Programs Department of Business Administration Executive Master of Business Administration Graduate Institute of Global Business and Strategy Graduate Institute of Management Executive Master of Business Administration in Global Fashion

The Department of business administration is the youngest undergraduate program (established in August 2009) in a well-developed normal university with one-hundred years of tradition. High quality of teaching capacity is provided by the fact that all faculty own doctoral degree and invited/graduated from excellent domestic/international universities. The program’s educational goal is to nurture professional leadership and administrative talent with international perspectives. In order to promote cross-domain learning, our program integrates all resources of the College of Management, providing students with a diversified learning environment in the professional field of management.
In addition, the university is launching the Department of Business Administration (English-Taught Program), BA-ETP, in August 2025. This program, offered entirely in English, is tailored specifically for international students and grants the same degree as the original business administration program. While BA-ETP shares similar educational objectives with the original program, it places special emphasis on recruiting international students. Through this program, international students are given opportunities to develop a profound understanding of diverse cultural perspectives, which in turn enhances their global outlook and expands their professional networks.
Our educational goal, both for the Department of Business Administration and the BA-ETP program, is to foster the creation of management knowledge and to nurture business leaders who embody humanistic values. We achieve this by encouraging the exploration of creative ideas and insights, emphasizing the importance of ethics and social responsibility, and motivating students to integrate learning from multiple disciplines and diverse backgrounds. This holistic approach aims to produce leaders who not only excel in business but also contribute positively to society.