NTNU to Launch English-Taught Program in Business Administration (BA-ETP) in 2025
National Taiwan Normal University (NTNU) has announced the launch of its English-Taught Program in Business Administration (BA-ETP), set to commence in August 2025. This innovative program, housed within the AACSB-accredited College of Management, represents a significant step forward in international business education, offering a comprehensive English-language curriculum designed to develop globally-minded business professionals.
The program's curriculum is strategically structured around four core areas: Finance, Marketing, Business Intelligence, and Strategic Management. This focused approach ensures students receive a well-rounded education in essential business disciplines while developing the skills necessary for success in today's global business environment.
World-Class Faculty Expertise
Students in the BA-ETP will learn from NTNU's distinguished faculty members, whose expertise spans a comprehensive range of business fields. The program's instructors bring deep knowledge in financial management, marketing, organizational behavior and human resources, strategic management, technology and innovation, operations management, international business management, information management, business data analysis, supply chain management, and sustainability and corporate social responsibility.
Looking Ahead
The BA-ETP demonstrates its commitment to innovation through a forward-thinking approach to business education. The program places special emphasis on emerging trends, including the application of Artificial Intelligence (AI) in marketing, finance, and decision-making processes. Additionally, it integrates Environmental, Social, and Governance (ESG) principles into business practices and leverages Big Data and Business Analytics to generate industry-driven insights.
Industry Collaboration
A cornerstone of the BA-ETP is its strong focus on practical experience through industry collaboration. Students will benefit from robust partnerships with leading organizations, gaining valuable hands-on experience through internships and real-world projects. These opportunities allow students to apply theoretical knowledge to practical challenges while building crucial professional networks.
Cultural Immersion
The program's commitment to cultural immersion is exemplified through its innovative Buddy Program, which pairs international students with local Taiwanese peers. This initiative not only enhances language skills but also promotes deep cross-cultural understanding and broadens students' global perspectives.
Global Exchange Opportunities
Through NTNU's extensive network of international partnerships, students can study business-related courses at top institutions worldwide. The university's Office of International Affairs further expands these opportunities through university-wide exchange programs, allowing students to explore diverse disciplines and cultures.
Mission Statement
The BA-ETP's mission centers on developing business leaders with a global outlook, emphasizing critical thinking, innovation, communication skills, and international competence. Grounded in the core values of innovation, integrity, and integration, the program creates a dynamic learning environment that prepares students to excel in a globalized world and make meaningful contributions to society.
For more information about the BA-ETP and enrollment opportunities, please visit:
Official Website https://https://www.mgt.ntnu.edu.tw/en/ba-etp
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